HP-06 Recommended Synthesis Blend INF-01 layout discipline + INF-02 range architecture + INF-03 quality bar + INF-04 proof panels + INF-05 marks
Savage Cat
INF-01 Layout Discipline + INF-05 Mark
Savage Cat Food® — Whole Prey, Raw

Whole prey.
No fillers.
No compromise.

Three proteins. Two formats. Six whole prey components. US-sourced, cage-free, no HPP. Built for the freezer case.

INF-04 Proof as Primary Visual
No fruits.
No vegetables.

Almost no competitor will make this claim because everyone else uses produce imagery to reassure you. We don't need to. The exclusion list is the argument.

Soy Wheat Gluten Corn Rice Fruits Vegetables Kelp Algae GMOs Artificial Colors Artificial Flavors Preservatives BPA
INF-02 Range Architecture
Protein 01
Chicken
Whole Prey
AChunks — Packets
BGround — Tubs
Protein 02
Rabbit + Lamb
Whole Prey
AChunks — Packets
BGround — Tubs
Protein 03
Duck
Whole Prey
AChunks — Packets
BGround — Tubs
INF-05 Iconography — AST-03
Whole Prey Composition
Anatomy Plate

Every component labeled. Every inclusion intentional. Schematic enough to hang on a retailer wall.

01 MUSCLE TISSUE Cage-free — US-sourced — No antibiotics — No growth hormones 02 BONE Ground whole bone. Calcium and phosphorus. Not bone meal. 03 MARROW Fat-soluble nutrients. Natural lipids. Coat and skin. 04 HEART Taurine-rich muscle meat. 05 LIVER Vitamin A, B12, Iron. 06 GLANDULAR Thyroid, spleen, adrenal.
INF-03 Quality Bar
One photographic rule
The cat is always shown in a posture of appetite or intent, never in repose.

A rule that cannot be stated in one sentence is not a rule. This survives its creators and can be executed by any photographer without the art director present.

INF-03 Quality Marks
US Sourced
All raw meat US-sourced, cage-free, raised without antibiotics or hormones
No HPP
No high pressure processing. Cold-chain integrity from production to freezer case
Whole Prey
Muscle, bone, marrow, heart, liver, glandular tissue — six components, complete diet
No GMOs
No GMOs, artificial colors, flavors, preservatives, or BPA across all proteins
Synthesis Direction
How the five influences combine in this direction.
INF-01
Maev
Layout discipline and hierarchy. Zero ornament, oversized type, inverted value for freezer legibility.
INF-02
Smalls
Range architecture. Protein color lock, format signalled structurally, fixed information architecture across SKUs.
INF-03
Cat Person
Quality bar and type system. Custom wordmark direction, display-grotesque pairing, one written photographic rule.
INF-04
Open Farm
Proof panels and persuasion. No HPP mark, exclusion list as design system, ingredient argument as hero.
INF-05
Butcher Craft
Marks and iconography. Prey diagram, inspection stamp, wordmark with anatomical or predatory letterform detail.
Savage Cat Food®
Design concept — for review only — HP-06 Synthesis Blend — Recommended Direction