HP-02 Smalls Direction INF-02: SKU system architecture — protein color lock, range navigable at six feet, wayfinding as the hero

Savage Cat Food® — Whole Prey, Raw

Your cat is an obligate carnivore. The pantry should look like it.

Three proteins. Two formats. One complete raw nutrition system. Built for the freezer case, readable at six feet.

Protein 01

Chicken

Whole Prey

Format A

Chunks — Packets

Pre-portioned diced muscle. Encourages chewing and gnawing.

Format B

Ground — Tubs

Same whole prey composition. For cats with dental concerns.

Protein 02

Rabbit
+ Lamb

Whole Prey

Format A

Chunks — Packets

Dual-protein blend for rotation and sensitivity management.

Format B

Ground — Tubs

Ground whole prey. Easier for kibble-to-raw transitions.

Protein 03

Duck

Whole Prey

Format A

Chunks — Packets

Novel protein. Recommended for chicken sensitivity.

Format B

Ground — Tubs

Smooth texture for sensitive cats. Same whole prey composition.

Protein Guide

Which protein is right for your cat?

Chicken

First raw diet transition

Most familiar flavor profile

Highest in-store availability

Good for cats new to raw chunks

Rabbit + Lamb

Rotation partner with chicken

Suspected chicken sensitivity

Dual-protein variety

Lean muscle mass support

Duck

Confirmed chicken sensitivity

Novel protein introduction

Higher natural fat content

Coat and skin support

Format Guide

Packets or tubs: one decision,
clearly signalled.

Format A

Chunks — Packets

Pre-portioned diced muscle tissue in resealable packets. One packet equals one meal. Diced chunks encourage the chewing and gnawing cats need for dental health. Packets stack and thaw individually.

Recommended for most cats

Format B

Ground — Tubs

Same whole prey composition. Same protein sources. Same exclusion list. Ground smooth for cats with existing dental issues, senior cats, or cats transitioning from pate-style wet food.

For dental concerns and transitions