HP-04 Open Farm Direction INF-04: Proof as primary visual — verifiable specifics above fold, exclusion list as design system, ingredient argument as hero
Savage Cat Food® — Whole Prey, Raw
No fruits.
No vegetables.

We mean it. Here is the full list of what is not in our food, and why that is the argument. Almost no competitor will make this claim because everyone else uses produce imagery to reassure you. We don't need to.

See the exclusion list
Exclusion List
Thirteen things that are not in this food.
Every one of them intentional.
NO
Soy
No legume protein or soy isolate
NO
Wheat Gluten
No binding agents or grain protein
NO
Corn
No filler carbohydrates
NO
Rice
No grain starches
NO
Fruits
Cats have no dietary requirement for fruit
NO
Vegetables
Cats cannot convert plant beta-carotene to Vitamin A
NO
Kelp or Algae
No aquatic plant fillers
NO
GMOs
No genetically modified organisms
NO
Artificial Colors
No synthetic colorants
NO
Artificial Flavors
No flavor enhancers or palatants
NO
Preservatives
No chemical shelf-life extension
NO
BPA
No BPA in packaging or containers
Proof Set
Verifiable specifics. Not adjectives.
Anatomy
Real Bone
and Marrow
Whole prey including actual bone (ground) and marrow, not bone meal. The distinction matters: bone meal is a processed ingredient. Ground bone is whole food.
Processing
No High Pressure
Processing
Most raw pet food brands use HPP to meet AAFCO safety requirements. We maintain cold-chain integrity instead. No competitor in the raw cat food category has claimed this in print.
Sourcing
US-Sourced,
Cage-Free
Every protein US-sourced. Chicken and duck cage-free. No antibiotics, growth hormones, or steroids across any protein or format. Verifiable, not aspirational.
WHOLE PREY INSPECTED NO HPP US SOURCED CAGE FREE
AST-04 — No HPP Mark
Nobody in raw cat food
owns this symbol yet.

High Pressure Processing destroys live cultures and alters protein structure. Brands use it because it is cheaper than cold-chain management. This mark turns an invisible process claim into an ownable visual asset. It works at any size: shelf talker, carton face, retailer one-pager, website badge. Cost to produce: one hour of illustrator time. Value: category-unique ownership of the HPP argument before a competitor takes it.

Anti-Ingredient Panel — AST-05

While other premium pet food brands design packaging with produce imagery to communicate health, Savage Cat's exclusion list is the counter-argument no competitor can credibly make. This panel is designed to be read as a confident typographic block, not as fine print. It belongs on the face of the carton, not the back.

What is not in this food
Soy Wheat Gluten Corn Rice Fruits Vegetables Kelp Algae GMOs Artificial Colors Artificial Flavors Preservatives BPA
Savage Cat Food®
Design concept — for review only — HP-04 Open Farm Direction