HP-01 Maev Direction INF-01: Minimalist reframe — zero ornament, inverted value, portioning as identity, outcome-first hierarchy
Savage Cat Food® — Whole Prey, Raw

The cat that eats
like a cat.

97%
customers report
reduced litter odor
43%
average waste
volume reduction
15d
average time to
visible coat change
0
fillers, fruits,
vegetables, or grains
The Portion System
One packet. One meal.
One correct decision.
Mon AM
Mon PM
Tue AM
Tue PM
Wed AM
Wed PM
Thu AM

Each packet is pre-portioned for one meal. No scooping. No measuring. No guesswork. Diced muscle chunks encourage chewing; tub format serves cats with dental concerns.

Protein Selection
Three proteins. Zero fillers.
Chicken
Chicken
Whole Prey
  • Muscle tissue
  • Bone, ground
  • Bone marrow
  • Heart
  • Liver
  • Glandular tissue
Rabbit + Lamb
Rabbit + Lamb
Whole Prey
  • Rabbit muscle tissue
  • Lamb muscle tissue
  • Bone, ground
  • Heart
  • Liver
  • Glandular tissue
Duck
Duck
Whole Prey
  • Muscle tissue
  • Bone, ground
  • Bone marrow
  • Heart
  • Liver
  • Glandular tissue
Documented Outcomes
01
Litter Box
Whole prey is metabolized more completely. Less waste, reduced odor, smaller volume.
02
Coat
Natural fats from marrow and organ tissue support coat quality within two to four weeks.
03
Weight
High protein, high moisture, zero filler carbohydrates supports healthy lean mass.
04
Dental
Diced muscle chunks encourage gnawing. Tub format serves cats with existing dental concerns.
Savage Cat Food®
Design concept — for review only — HP-01 Maev Direction