HP-05 Butcher Craft Direction INF-05: Iconography and marks — prey diagram, inspection stamp, anatomical lettering, craft aesthetic through specimen-plate restraint
Savage Cat Food® — Whole Prey
The Whole
Prey
Standard.
WHOLE PREY INSPECTED NO HPP US SOURCED CAGE FREE
Whole Prey Composition — AST-03
Anatomy Plate

Every component labeled. Every inclusion intentional. Schematic enough to hang on a retailer wall. Specific enough to function as a training document.

01 MUSCLE TISSUE Cage-free — US-sourced — No antibiotics — No growth hormones — No steroids 02 BONE Ground whole bone. Calcium and phosphorus. Not bone meal. 03 MARROW Fat-soluble nutrients. Natural lipids. Coat and skin support. 04 HEART Taurine-rich muscle meat. Not organ — classified as muscle. 05 LIVER Vitamin A, B12, Iron. Natural filtration organ. 06 GLANDULAR Thyroid, spleen, adrenal. Complete endocrine support.
Component Guide
Six components. One complete diet.
01
Muscle Tissue
Primary protein source. Essential amino acids, taurine, dense animal protein. No plant protein, no isolates.
Cage-free · US-sourced
02
Bone (Ground)
Whole ground bone, not bone meal. Provides calcium, phosphorus, and structural minerals in their natural ratios.
Not bone meal — whole bone
03
Marrow
Fat-soluble vitamins, natural lipids, nutrient-dense core of long bones. Supports coat and skin health.
Natural fat-soluble nutrients
04
Heart
Classified as muscle meat, not organ. Densest natural taurine source. Deficiency causes dilated cardiomyopathy.
Taurine-rich muscle meat
05
Liver
Rich in preformed Vitamin A (cats cannot convert beta-carotene), Vitamin B12, and iron. Present at support level.
Vitamin A · B12 · Iron
06
Glandular Tissue
Thyroid, spleen, and adrenal. Provides endocrine support synthetic supplements cannot replicate.
Endocrine and glandular support
WHOLE PREY INSPECTED NO HPP US SOURCED CAGE FREE
AST-02 — Inspection Stamp
A claim competitors
cannot copy.

The inspection stamp concentrates the whole prey, no HPP, and US-sourced argument into a single reproducible mark. One color, any size. Carton face, shelf talker, retailer apron. Cost to produce: one hour of illustrator time. Category value: this symbol is currently unclaimed in raw cat food.

Butcher branding doesn't make raw flesh look safe by hiding it. It makes it look safe by framing it as craft: the cut, the trade, the standard, the inspection. Nobody is squeamish in a butcher shop. That is a designed outcome. This is the one influence in the register that solves your core tension head-on rather than by avoidance.